I'm Sushmita — product marketer, growth strategist, and a founder once (my startup was acquired, long story, happy to tell it). Nine years in B2B SaaS taught me one thing: positioning only counts when it shows up in revenue. Mine does — $85K+ MRR and $1.1M+ pipeline at EasyEcom, MapleMonk taken 3x into the US & EU, 5 AI agents running in production, and the company website? I built that myself too.
I'm suspicious of marketing that can't point to a number, so here are mine. Collected across three SaaS companies and one startup I ran myself.
I studied biotechnology, ended up consulting for US healthcare companies, and somewhere along the way caught the startup bug badly enough to co-found one. Hexa grew to 12,000+ users across 28 institutions, closed enterprise deals with US clients including UnitedHealthcare Group, and was acquired by Bizongo in 2021. Running a company is the best marketing education there is — nobody cares about your messaging framework when payroll is due.
At Bizongo I moved into product growth: built the self-serve onboarding funnel for their credit product, which ended up driving $30M+ in disbursements, plus the referral and partner programs that sourced 15% of all leads.
Now I run product marketing and growth at EasyEcom. The results I'm proud of: $85K+ MRR and $1.1M+ in qualified pipeline, inbound grown from 40 to 230 leads a month through SEO, AEO, GEO, Google Ads and email, MapleMonk launched into the US and EU, and 5 AI agents that quietly do the research work of a small team. I also build our web pages myself — design, copy, code, schema — because the fastest way to ship a message is to not hand it off.
People ask what my "lane" is. Honestly? I don't have one. I write the positioning, then I go build the thing that carries it.
5 Claude-based agents running in production, and a company website I build with Claude Code. Not experimenting with AI — operating on it, daily.
Awareness to revenue, one owner. Demand gen, PLG, lifecycle, paid, content, events, and sales enablement — I've never had the luxury of a single lane, and it shows in the numbers.
Co-founded & scaled Hexa to acquisition by Bizongo. Closed enterprise US deals (UnitedHealthcare). Own P&L-level thinking and zero-to-one execution.
Scaled revenue across US, EU, UK, Middle East & India. Manage a 5-person cross-functional team across content, performance, and lifecycle.
None of these started with a tidy brief — they started with a messy problem and a number that needed to move. Ask me about any of them; the strategy docs and creative trails all exist.
When I started, marketing and sales had different definitions of a good lead — which meant nobody trusted the pipeline. I sat with the reps, rebuilt scoring around what actually converted, then pointed SEO, paid, content, and lifecycle at that one definition. 1,700+ leads later, conversion sits around 15% and sales stopped complaining about lead quality. Mostly.
Research was eating my team alive — competitor tracking, keyword landscapes, account profiling, all of it slow and repetitive. So I built agents to do it: Marketing Analyst, SEO, Content, Keyword Research, and Lead Gen, all Claude-based, all in daily use. The honest caveat: they draft, I decide. That's the whole design.
MapleMonk had a strong product and positioning written for the wrong audience. I rewrote the story for enterprise analytics buyers, rebuilt the pitch deck, then stood up outbound and inbound for the US and EU from scratch — including the website. Two quarters in: 500+ qualified enterprise leads and $57K ARR.
Credit products live or die on trust and friction, and we had too little of one and too much of the other. I rebuilt onboarding as a self-serve funnel, added activation triggers based on real user behaviour, and launched the referral program that ended up sourcing 15% of all leads. Acquisition rose 25%, retention 15% — and the disbursement number still makes me smile.
My co-founder and I built Hexa from a blank page: product, sales, marketing, support — all of it, usually in the same week. We grew to 12,000+ users and 28 institutions, closed US enterprise deals including UnitedHealthcare Group, and were acquired by Bizongo in 2021. Every instinct I trust today was earned here, usually the hard way.
Events are where marketing gets real: no retargeting, no second draft, just your booth and thirty seconds of a buyer's attention. I owned all of it for IFF — booth concept, messaging, every deck and brochure — and walked away with active enterprise conversations, not just a fishbowl of business cards.
I don't hand pages off to an agency — I design, write, code, and publish them myself, schema markup and all. Everything below is live on EasyEcom's website right now. Click through and poke around; that's the whole point.
An AI-native product site I built with Claude Code, plus three landing pages for paid media. All live, all earning their keep.
Designed and built Vyumi's primary web presence with Claude Code — an AI-native workflow covering homepage, product pages, hero, journey module, features, FAQs, and case studies. Focused on AI-driven product experiences and scalable growth systems.
I run product marketing and growth for two B2B SaaS products — EasyEcom's ecommerce operations platform and the MapleMonk analytics suite — and lead a 5-person team across content, demand gen, design, and events. It's the kind of role where you write positioning in the morning and debug a landing page after lunch.
Drove product growth for Bizongo's B2B financing platform. Joined when Bizongo acquired my startup Hexa, and stayed on to own the inbound motion, the self-serve onboarding funnel, and the referral + partner programs.
Built and scaled a B2B platform from zero. Owned product, GTM, growth, and revenue. Closed enterprise deals with US clients including UnitedHealthcare Group. Acquired by Bizongo in 2021.
Worked with US healthcare clients on fraud detection solutions. Translated business requirements into scalable product workflows — an early foundation in structured systems thinking and B2B enterprise client delivery.
I'm open to Growth and AI GTM roles at B2B SaaS and fintech companies. If you're building something AI-native or wrestling a complex enterprise motion, I'd genuinely enjoy the conversation — even if it goes nowhere.